Privacy Policy

MAK Leads Limited. Reg No. 15249996 and ICO Reg ZB623002

MAK Leads are specialists in the provision of consumer data for marketing, profiling, and market research purposes, and we are committed to protecting and respecting your privacy. We work closely with some of the UK’s leading brands to help them target their offers better and learn more about what consumers want from their products and services. MAK Leads provides manufacturers, retailers, service providers, and marketing organizations with the key information they need in order to serve you better. Be assured that any such companies will only use your data in accordance with the GDPR and other applicable laws relating to privacy.

Marketing Service Providers are companies who collect data from Data Controllers, such as ourselves, and help their clients tailor products and services which best suit your needs. They may also use your data for fraud prevention. The Marketing Services Providers we work with are strictly limited to only those organizations we have completed checks on and who will process your data in strict compliance with all laws, regulations, and guidance with regard to Data Protection. We will share your data under strict license terms with the Marketing Services Providers listed below, who like us, will use it to create products and services to help organizations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels.

BACKGROUND:

MAK Leads Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers, business associates and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

  1. INFORMATION ABOUT US OR ME

    MAK Leads Limited Company registered in England under company number 14106988. Registered address: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.

Email address: dpo@makleads.co.uk

Postal address: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.

  1. WHAT DOES THIS NOTICE COVER?

This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

  1. WHAT IS PERSONAL DATA?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

The personal data that we use is set out in Part 5, below.

  1. WHAT ARE MY RIGHTS?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  1. The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part.

  2. The right to access the personal data we hold about you. Part 10 will tell you how to do.

  3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out.

  4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we Please contact us using the details in Part 11 to find out more.

  5. The right to restrict (i.e. prevent) the processing of your personal.

  6. The right to object to us using your personal data for a particular purpose or purposes.

  7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any.

  8. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many

  9. Rights relating to automated decision-making and profiling. We do not use your personal data in this way OR Part 6 explains more about how we use your personal data, including automated decision-making AND/OR profiling.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 11.


Those third parties who would wish to send you marketing communications or to advertise to you will fall into the following categories:

SECTOR DESCRIPTION AND EXAMPLES RETAIL
Online retail
General stores
Automotive (including dealerships and accessories)
Property
Home furnishings
Home improvement
Fashion and clothing
Telecoms and utilities
FINANCE
Pensions
Loans, credit cards and mortgages
Investments & savings
Personal Injury Claims
INSURANCE· Home· Car· Travel· Pet· Personal· Other
insurancesTRAVEL· Holidays· Hotel· Airlines· Travel booking
LIFESTYLE· Health & Well-being· Fitness· Charities· Media & publishing companies· Leisure· Gaming· Legal Services· Educational institutions.

5. WHAT PERSONAL DATA DO YOU COLLECT AND HOW?

Depending upon your use of Our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. We do not collect any ‘special category’ or ‘sensitive’ personal data AND/OR personal data relating to children AND/OR data relating to criminal convictions and/or offences

DATA COLLECTEDHOW WE OR I COLLECT THE DATA Identity Information including: name, title, date of birth, genderTelecallingContact information including: address, email address, telephone numberTelecallingBusiness information including: business name, job title, professionTelecallingProfile information including: preferences, interests, purchase historyTelecallingData from third parties including: contact information, profile informationTelecalling

HOW DO YOU USE MY PERSONAL DATA?

Under the DPA 2018 & GDPR Legislation, we must always have a lawful basis for using personal data. The following table describes how we will may use your personal data, and our lawful bases for doing so:

WHAT WE OR I DOWHAT DATA WE OR I USEOUR OR MY LAWFUL BASISCommunicating with youOpt-in DataTelecallingSupplying you with information by email AND / OR post that you have opted in to (you may opt-out at any time by calling our inbound number.Opt-in Data Telecalling


HOW DO YOU USE MY PERSONAL DATA?
Under the DPA 2018 and GDPR Legislation, we must always have a lawful basis for using personal data. The table below describes how we may use your personal data and our lawful bases for doing so:
What We DoWhat Data We UseLawful Basis

HOW DO YOU USE MY PERSONAL DATA?

Under the DPA 2018 and GDPR legislation, we must always have a lawful basis for using personal data. Below is a description of how we may use your personal data and the lawful bases for doing so:

  • Communicating with you using opt-in data based on telecalling.

  • Supplying you with information by email and/or post that you have opted into (you may opt out at any time by calling our inbound number), using opt-in data, based on telecalling.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes. This may include contacting you by email, telephone, text message, or post with information, news, and offers on our products and services. You will not receive any unlawful marketing or spam. We always work to protect your rights and comply with the DPA 2018, GDPR, and the Privacy and Electronic Communications Regulations 2003. You will always have the opportunity to opt out. We will always get your express opt-in consent before sharing your personal data with third parties for marketing, and you can opt out at any time.

We will only use your personal data for the purpose it was originally collected for, unless we reasonably believe another purpose is compatible. If you want to know how a new purpose is compatible, please contact us using the details provided below.

If we need to use your data for an unrelated or incompatible purpose, we will inform you and explain the legal basis for doing so.

In some situations, where allowed or required by law, we may process your data without your knowledge or consent. This will always be done within the law and your rights.

HOW LONG WILL YOU KEEP MY PERSONAL DATA?

We will not keep your personal data for longer than necessary based on the purpose it was collected for. Typically, data is retained for the following periods:

  • Identity information (name, title, date of birth, gender): 12 months

  • Contact information (address, email address, telephone number): 12 months

  • Business information (business name, job title, profession): 12 months

  • Profile information (preferences, interests, purchase history): 12 months

HOW AND WHERE DO YOU STORE OR TRANSFER MY PERSONAL DATA?

We may store or transfer your personal data in the following ways:

  • Within the UK: your data will be fully protected under the DPA 2018 and GDPR.

  • Within the EEA (European Economic Area): your data will be fully protected under similar laws.

  • Outside the EEA (third countries): these may not have the same strong data protection laws. We take additional steps to ensure your data is protected:

    • We may use binding corporate rules within our company group.

    • We may transfer data only to countries deemed to have adequate levels of protection by the European Commission.

    • We may use contracts approved by the European Commission for these transfers.

    • If we transfer data to the US, it may be protected under the EU-US Privacy Shield if the recipient is a member.

Please contact us for more information about specific protections used when transferring your data to a third country.

To protect your personal data, we take the following steps:

  • Limit access to only employees, agents, contractors, and third parties with a legitimate need.

  • Ensure those individuals are under confidentiality obligations.

  • Implement procedures to handle data breaches, including notifying affected individuals and the Information Commissioner’s Office (ICO) when required.

DO YOU SHARE MY PERSONAL DATA?

We do not share your personal data with third parties except in the following circumstances:

  • If we sell, transfer, or merge part of our business or assets, your data may be shared with a new owner who may continue to use it in the ways stated in this privacy notice.

  • In limited situations, we may be legally required to share your data (e.g., court orders or legal obligations).

  • We may share your data with other companies in our group for marketing purposes, including subsidiaries or our holding company and its subsidiaries.

If data is shared with a third party, we will take steps to ensure it is protected and treated securely, following the law and your rights. If data is transferred outside the EEA, we will ensure it is handled with suitable safeguards.

HOW CAN I ACCESS MY PERSONAL DATA?

You have the right to know what personal data we hold about you. You can request access to this data, called a “subject access request”.

Requests should be made in writing to the email or postal address below. You can use our Subject Access Request Form to help speed up the process, but it’s not required.

There is normally no charge unless your request is excessive or repetitive. In that case, we may charge a fee to cover administrative costs.

We aim to respond to your request within 10 days and no later than one month. If your request is complex, it may take up to three months. We will keep you updated on progress.

HOW DO I CONTACT YOU?

To contact us about your personal data or to make a subject access request, use the following details:

Email: dpo@makleads.co.uk
Postal Address: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX

YOUR RIGHT TO COMPLAIN

If you are unhappy with how we handle your personal data, you have the right to complain to a supervisory authority:

Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, SK9 5AF
Phone: 0303 123 1113
Website: https://ico.org.uk/concerns/

Advertising Standards Authority
Website: https://asa.org.uk/make-a-complaint.html

CHANGES TO THIS PRIVACY NOTICE

We may update this privacy notice from time to time due to legal or business changes. Updates will be posted at:

https://makleads.co.uk/

Last updated: 22/01/2025

THIRD PARTIES WE MAY SHARE YOUR INFORMATION WITH

You give us permission to share your information with the following third parties, including but not limited to:

Surveys

Expert lead generation through targeted surveys.

Contact

Support

info@makuknow.com

+44 7427 752419

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